Digital media is plagued by lack of accounting & monitoring, high fees from "middlemen", non-human traffic, and poor data transparency.
Verification vendors have arisen as a response to these challenges, but do not provide scalable solutions. Method has developed solutions to address the following challenges with other ad verification systems:
Traditional verification vendors sample a small percentage of impressions, typically 10% or less, then extrapolate their results to the entire campaign. Unrepresentative samples provide misleading conclusions and do not allow for the calculation of the amount of wasted spend.
MMI utilizes a device-based check to determine if an advertisement is being displayed on a human operable device, and calculates the correlated cost of that impression. This procedure is applied agnostically to every impression, meaning your data is accurate and reliable.
Ad-verification vendors use subjective behavioral checks that are easily mimicked by readily available bot software. Currently there is an open market for traffic designed to pass these checks.
MMI's patented verification technology runs in 5 ms and can be used to prevent the delivery of ads to non-human traffic before they render. This process is inherently scalable because it does not rely on computationally intensive detection methods.
Traditionally, verification vendors charge on a CPM basis. CPM based verification fees can vary from 5-20% of total advertising spend.
MMI monitors impressions for a fixed, low percentage of gross advertising spend. This model incentives us to focus on delivering your ads to quality media sources.