Digital media is currently characterized by a widespread lack of accounting and monitoring, high fees from "middlemen", non-human traffic, and poor data transparency.
Verification vendors have arisen as a response to these challenges, but do not provide scalable solutions. Method has developed solutions to address the following challenges with other ad verification systems:
Other verification vendors sample a small percentage of impressions, typically 5% or less, then extrapolate their results to the entire campaign. Unrepresentative samples provide misleading conclusions and do not allow for the calculation of the amount of wasted spend.
Method utilizes a device-based check to determine if an advertisement is being displayed on a human operable device. This procedure is applied to every impression, meaning your data is accurate.
Other verification vendors use overly sophisticated behavioral checks that are susceptible to being reverse engineered by traffic vendors. Currently there is an open market for traffic designed to pass these filters.
Method's verification technology runs in 5 ms and can be used to prevent the delivery of ads to non-human traffic before they render. This process is inherently scalable because it does not rely on computationally intensive detection methods.
Other verification vendors charge on a CPM basis. This incentive structure rewards the purchase of low quality impressions. CPM based verification fees can vary from 10-30% of total advertising spend.
Method monitors impressions for a fixed, low percentage of gross advertising spend. This model incentives us to focus on delivering your ads to quality media sources.