Proactive Auditing is a real-time digital ad monitoring service. Method utilizes a rapid (5 ms) device-based check to identify and block data-center traffic before an ad is rendered.
In a recent month-long study with a US advertiser, Method recorded $329k out of $945k (35%) of spend was wasted on invalid traffic. Method's fee for monitoring is 1% of gross spend.
Proactive Auditing provides the following data:
Number of Total Impressions
Number of Rendered Impressions
Number of and Spend on Valid Impressions
Number of and Spend on Bot Impressions
Number of and Spend on Spoofed and “IFramed” Impressions
Schedule a product demonstration.