Proactive Auditing is a real-time digital ad monitoring service. MMI utilizes a rapid (5 ms) patented device-based check to identify and block data-center traffic before an ad is rendered.

MMI has monitored over 50 billion impressions for Fortune 100 advertisers.

Our fee for monitoring is a fixed, low percentage of gross spend.

Proactive Auditing provides the following data:

  1. Number of Total Impressions

  2. Number of Rendered Impressions

  3. Number of Valid Impressions

  4. Number of Bot Impressions

  5. Number of Viewable Impressions (MRC standard by default but can be custom for each client)

  6. Number of Spoofed and “IFramed” Impressions


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