LinkedIn

BuzzFeed: The Partisan Meme Wars Have Come For LinkedIn

Facebook and Twitter’s crackdown on hate speech, false news, and manipulation has caused some people to move their political content sharing to LinkedIn. The result is an increase in MAGA and #Resistance memes and intense, sometimes, vitriolic, political discussions. This spike in political content has also led to the familiar problems of fake accounts, false claims and memes, and comment threads that devolve into name-calling and sometimes threats.

BuzzFeed News began examining political content on LinkedIn after Shailin Dhar, the CEO of Method Media Intelligence, said he’d noticed an increase in accounts sharing hyperpartisan content on LinkedIn. He began making a list of the accounts because “aggressive and partisan political rhetoric is generally uncommon on a professional networking site.”

"I began noticing accounts with strange pictures and a spike in aggressive political conversation and posts,” Dhar told BuzzFeed News by email. “It was just a few accounts at first but as I continued to follow them, I saw that they were getting more engagement.”

He shared his list of profiles with BuzzFeed News, which expanded it to roughly 100 by reading comment threads and searching for political content.