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The Method Media Intelligence blog serves as a resource for interviews, news, and opinions from the team. 

Google AdWords Allows Targeting Using Phone Numbers, Addresses - AdAge

Read this article from AdAge, which details how "Google has expanded the consumer-targeting capabilities of its AdWords platform to let marketers use phone numbers and mailing addresses to reach their right people."

According to Method Media Intelligence's Praneet Sharma, this is a standard capability in the advertising industry.