Read Shailin Dhar's interview with James Hercher from AdExchanger. The focus of this piece is the increasing volumes of fraudulent digital advertising observed by both Shailin and others.
Listen to Shailin Dhar's interview on the Software Engineering Daily Podcast. The content of this podcast details the foundation and practice of ad fraud.
Read Shailin Dhar's interview with Tobi Elkin from MediaPost, where he describes how his own entry in the the digital marketing industry, and how misaligned incentives have created a moral hazard.
Read Shailin Dhar's interview with Robert Cookson from Financial Times. In this interview, Shailin discusses his entry into the (wrong side) world of ad fraud and subsequent decision to "fix problems [rather] than creating them".
Listen to part 2 of Shailin Dhar's interview with the AdOps podcast. In this interview, Shailin discusses how non-human traffic is purchased and monetized.
Listen to part 1 of Shailin Dhar's interview with the AdOps podcast. In this interview, Shailin discusses the process of purchasing non-human traffic and discusses the different options for non-human traffic.
Listen to Shailin Dhar's interview with the AdOps podcast, where he discusses his previous report on the ease of procuring and monetizing non-human traffic.
In under a week, Shailin was able to create a fake publisher site, fill it with bot traffic, and make a profit. He did all of this while having the industry standard anti fraud filters installed on the site.
The vast majority of the traffic that he purchased was able to beat MOAT, Double Verify and IAS’s detection platforms, as it was engineered to pass their screening processes.