Interviews

Fraud Crusader Says Ad Tech Firms, Others, Continue To Profit From Selling Fraudulent Impressions

Read Shailin Dhar's interview with Tobi Elkin from MediaPost, where he describes how his own entry in the the digital marketing industry, and how misaligned incentives have created a moral hazard.

Proof that Buying Bot Traffic is Ridiculously Easy - AdOps

Listen to Shailin Dhar's interview with the AdOps podcast, where he discusses his previous report on the ease of procuring and monetizing non-human traffic.

In under a week, Shailin was able to create a fake publisher site, fill it with bot traffic, and make a profit. He did all of this while having the industry standard anti fraud filters installed on the site. 
The vast majority of the traffic that he purchased was able to beat MOAT, Double Verify and IAS’s detection platforms, as it was engineered to pass their screening processes.