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The Method Media Intelligence blog serves as a resource for interviews, news, and opinions from the team. 

Adtech Won’t Fix Ad Fraud Because It Is Too Lucrative

Every hour of every day a million little crimes are committed online. And every time it happens, hundreds of legitimate businesses all over the world, with boards and shareholders and mission statements — some of them publicly listed — put the proceeds of those crimes in their own pockets. They do so knowingly. 

Some people might consider it extraordinary that technology businesses — businesses that claim they can discern the intent of one buyer from a billion in milliseconds — somehow can’t recognize when millions of ads a month are served to a single unique user ID in, for instance, Belarus.

Method Media Intelligence's Shailin Dhar states that "when you study actual bot traffic in isolation as well as in live ad exchanges, you realize quickly that the truth can be described best as ‘take the industry estimates of the financial impact of fraud and multiply by ten.’”