Read Shailin Dhar's interview with Petr Michl of Focus Agency. This interview follows Method Media Intelligence's presentation at the 2017 Prague Marketing Festival.
Shailin commented on how ad fraud has become such an easy way to generate illegitimate revenue, and marketers are currently behind the curve on preventing wasted spend. Last year US advertisers were estimated to spend $7-8B delivering ads to robotic visitors, while less than $0.2B was spent on ad fraud prevention.
Method Media Intelligence serves advertisers by detecting invalid impressions and working with agencies to account for the use of advertising dollars. Proactive auditing is one tool MMI uses to empower advertisers to generate a higher return on advertising spend.