The Advertising Industry Needs to Balance out Its Programmatic Transparency Quest

The Drum’s digital editor Ronan Shields reflects on some of the key talking points of The Drum’s Programmatic Punch, NYC, conference hosted earlier this week. Method Media Intelligence's Shailin Dhar was on the ad fraud panel, discussing how advertisers and agencies can win the fight against fraud in this industry.

Shailin added that “fraud is not 5%, it’s more like 50%, when you look at the amount of non-human traffic on the web, you’d be looking at almost 60% [of total traffic], the fact that we’re pretending [it's not that big of a problem] is just bizarre".