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Shailin Dhar
October 30, 2017
MMI Insights

Blast from the past: Why old ad fraud tactics won’t die - Digiday

Shailin Dhar
October 30, 2017
MMI Insights

Read Ross Benes' article in Digiday. The focus of this article is the different methods used to perpetrate ad fraud. Shailin Dhar comments on the evolving game of cat-and-mouse both sides are involved in.

Source: https://digiday.com/marketing/blast-past-old-ad-fraud-tactics-wont-die/

Tagged: Ad Fraud, Digiday

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