Method Media Intelligence
Bringing Trust Back to Digital Media

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The Method Media Intelligence blog serves as a resource for interviews, news, and opinions from the team. 

Mystery Shopping Inside the Ad-Verification Bubble

Read Shailin Dhar's report, titled Mystery Shopping Inside the Ad-Verification Bubble. In this 20-page report, Shailin demonstrates how minimal technical expertise is required to set up and monetize a bogus website.

Non-human web traffic designed to bypass industry leading fraud filters was purchased for $0.0001 per click. A leading bot detection platform only detected 17% of this traffic as invalid, even though 52% of it came from a screen resolution of 800x5000 pixels.