This article from Andrew Birmingham of Which 50 discusses the results of a fake McDonald's video ad campaign. Shailin Dhar of Method Media Intelligence explains how fraud originates and argues that ad tech vendors need to adjust their detection methods by exonerating human users.Read More
This post contains a link to Method Media Intelligence's presentation on ad fraud at Blockchain Xplore event for MetaX at Microsoft Center in New York City.Read More
Blockchain has become one of the most overused buzzwords in many industries. In this article from Rebecca Stewart of The Drum, the claims and solutions related to the applications of blockchain technology are examined.
Method Media Intelligence's Shailin Dhar believes that "a lack of clarity and misinformation in the marketplace are the two biggest challenges holding blockchain back", and "everyone would benefit from creating education cycles in their organizations to make sure their teams have a sufficient understanding of what the word blockchain means to them and the environment they operate in".Read More
Shailin Dhar of Method Media Intelligence will be presenting at Programmatic Punch on March 28th in New York City. Programmatic Punch is a one-day event by The Drum focused on changes in the digital advertising industry.
Shailin Dhar and Mike Zaneis, CEO of TAG, will be the ad fraud panel members. Specifically, the speakers will discuss how ad fraud effects every aspect of marketing and the damage that is done to brands when they appear against inappropriate content.Read More
Read an interview between Shailin Dhar and Danielle Gibson of The Drum. In this interview, Shailin describes how current industry practices allow ad fraud to continue.
In addition, Shailin details MMI's "exoneration method", which starts with the assumption that traffic is invalid and seeks to validate, using a "guilty until proven innocent" approach to detection. In addition, MMI's traffic quality metrics are determined by measuring 100% of impression events as opposed to sampling only a fraction of a whole data set.
For more, read the full interview.Read More
Praneet Sharma and Shailin Dhar from Method Media Intelligence will be presenting at MetaX's Blockchain Xplore event at the Microsoft Technology Center in New York City on February 27th, 2018.
Blockchain Xplore is a one-day, educational conference designed to drive a deeper understanding of the potentials of blockchain-based technology for the digital advertising industry.
The title of their talk is "The Bots Who Stole Christmas".Read More
Read this article from AdAge, which details how "Google has expanded the consumer-targeting capabilities of its AdWords platform to let marketers use phone numbers and mailing addresses to reach their right people."
According to Method Media Intelligence's Praneet Sharma, this is a standard capability in the advertising industry.Read More
Read this article from Ronan Shields of The Drum, in which the operation of "Hyphbot" is described. Hyphbot is the name of a botnet discovered by Adform, estimated to be generating revenues of $500,000/day. Adform's CRO, Jay Stevens, called Hyphbot a "call to arms" for the adtech industry.
Adform consulted MMI for peer review prior to the publication of their findings.Read More
Method Media Intelligence will present an Intro to Digital Ads and Ad Fraud at the RocketSpace campus to corporate members. At this event, Shailin Dhar and Praneet Sharma will give an overview of the monetization of the internet, and an in-depth look into how user attention and user data get fed into the ecosystem of online advertising.
RSVP for the event here.Read More
Shailin Dhar and Praneet Sharma presented at the 5th Prague Marketing Festival on Friday, November 10th. The event brought together 1,700 marketers and 9 speakers from around the world to discuss current challenges in digital marketing.
Shailin and Praneet covered the basics of ad fraud: what it is, why it happens, how it is done, and what individuals can do to help stop it.
Read their presentation here.Read More
Read this article from Andrew Birmingham of Which50. The focus of this piece is the benefits and limitations of the ads.txt initiative.
Shailin Dhar explains that ads.txt increases transparency of who publishers selling inventory to, but does not address the problem of fraudulent traffic. The benefit of ads.txt is that is that it can show if an impression was either spoofed, resold, or injected by adware.Read More
Read this article from Andrew Birmingham of Which50. The focus of this piece is the application of blockchain technology in digital advertising.
Praneet Sharma explains that the main blockchain networks cannot and should not handle the scale of digital advertising. He argues that a good capability would be to “side-chain” information into a separate blockchain and merge it back into the main one. This is required for impression-level tracking. For other things, like supply verification, the transaction rate is not of much concern.Read More
Read Ross Benes' article in Digiday. The focus of this article is the different methods used to perpetrate ad fraud. Shailin Dhar comments on the evolving game of cat-and-mouse both sides are involved in.Read More
Shailin Dhar and Praneet Sharma will be presenting at the 5th Prague Marketing Festival on Friday, November 10th, at 2:55 PM local time. The event brings together 1,700 marketers and 9 speakers from around the world to discuss current challenges in digital marketing.
Shailin and Praneet will cover the basics of ad fraud: what it is, why it happens, how it is done, and what individuals can do to help stop it.Read More
Read an article from Mike Shields of Business Insider. In this piece, Shailin explains why marketers complaining about the lack of transparency in digital advertisements may equally be at fault, provided they are not examining domain reports.Read More
Read commentary from Which-50.com, a source for Australian digital marketing intelligence. In this report, Andrew Birmingham summarizes a report from Gotham City Research which questions the legitimacy of services provided by Criteo, a retargeting company.
The Gotham City Research report includes a document authored by Method Media Intelligence. The contents of this document were released without MMI's permission or knowledge, but MMI stands by the integrity of its own analysis.Read More
Listen to Praneet Sharma's interview on the Software Engineering Daily Podcast. The content of this podcast is an overview of advertiser bidding.Read More
Listen to Shailin Dhar's interview on the Software Engineering Daily Podcast. The focus of this podcast is how bots and poorly aligned incentives lead to systemic failures and significant financial loss for brands who purchase advertising.Read More
Read Shailin Dhar's interview with MetaX, where he outlines the challenges faced by participants in the digital marketing ecosystem. Then, Shailin discusses how implementation of blockchain can bring a new level of transparency to digital advertising.Read More