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The Method Media Intelligence blog serves as a resource for interviews, news, and opinions from the team. 

Inside Adform’s ‘Hyphbot’ ad fraud takedown - TheDrum

Read this article from Ronan Shields of The Drum, in which the operation of "Hyphbot" is described. Hyphbot is the designated name of a botnet discovered by Adform, estimated to generate revenues of $500,000/day by consuming 1.5 billion daily ad requests. Adform's CRO, Jay Stevens, called Hyphbot a "call to arms" for the adtech industry.

Adform consulted MMI for peer review prior to the publication of their findings. Read the whitepaper here.

Method Media Intelligence to Present an Intro to Digital Ads and Ad Fraud at the RocketSpace Campus

Method Media Intelligence will present an Intro to Digital Ads and Ad Fraud at the RocketSpace campus to corporate members on December 13th. At this event, Shailin Dhar and Praneet Sharma will give an overview of the monetization of the internet, and an in-depth look into how user attention and user data get fed into the ecosystem of online advertising. 

RSVP for the event here.

Shailin Dhar and Praneet Sharma Presented at the 5th Prague Marketing Festival

Shailin Dhar and Praneet Sharma presented at the 5th Prague Marketing Festival on Friday, November 10th. The event brought together 1,700 marketers and 9 speakers from around the world to discuss current challenges in digital marketing. 

Shailin and Praneet covered the basics of ad fraud: what it is, why it happens, how it is done, and what individuals can do to help stop it.

Read their presentation here.

Here Is What The IAB’s Ads.Txt Initiative Will Do And What It Won’t Do - Which50

Read this article from Andrew Birmingham of Which50. The focus of this piece is the benefits and limitations of the ads.txt initiative

Shailin Dhar explains that ads.txt increases transparency of who publishers are selling inventory to, but does not fundamentally address the problem of fraudulent traffic. The benefit of ads.txt is that it can show if an impression was either spoofed, resold, or injected by adware.

No, Blockchain Won’t Upend Digital Marketing — Yet. But The Potential Is Real - Which50

Read this article from Andrew Birmingham of Which50. The focus of this piece is the application of blockchain technology in digital advertising.

Praneet Sharma explains that the main blockchain networks cannot and should not handle the scale of digital advertising. He argues that a good capability would be to “side-chain” information into a separate blockchain and merge it back into the main one, because this is required for impression-level tracking. For other applications, such as supply verification, the transaction rate is not of much concern. 

MMI's Shailin Dhar and Praneet Sharma to Present at 5th Prague Marketing Festival on November 10th, 2017

Shailin Dhar and Praneet Sharma will be presenting at the 5th Prague Marketing Festival on Friday, November 10th, at 2:55 PM local time. The event brings together 1,700 marketers and 9 speakers from around the world to discuss current challenges in digital marketing. 

Shailin and Praneet will cover the basics of ad fraud: what it is, why it happens, how it is done, and what individuals can do to help stop it.

Gotham City Research Goes After Criteo Asking, “Is It Malware?” Promises New Disclosures

Read commentary from Which-50.com, a source for Australian digital marketing intelligence. In this report, Andrew Birmingham summarizes a report from Gotham City Research which questions the legitimacy of services provided by Criteo, a retargeting company.

The Gotham City Research report includes a document authored by Method Media Intelligence. The contents of this document were released without MMI's permission or knowledge, but MMI stands by the integrity of its own analysis.