Q&A...Ad Fraud - Stack

Ryan Kangisser, founder of Stack I/O, interviewed Method Media Intelligence's Shailin Dhar.

Ryan and Shailin discussed the recent ANA report, immediate challenges facing digital advertising, and how brands can tackle fraud. Shailin believes that firms need to start with education, because "If a brand’s marketing teams are empowered with the knowledge about ad-fraud it is much easier to hold their agencies and other ad-technology partners accountable when the issue of fraud arises."