Here Is What The IAB’s Ads.Txt Initiative Will Do And What It Won’t Do - Which50

Read this article from Andrew Birmingham of Which50. The focus of this piece is the benefits and limitations of the ads.txt initiative

Shailin Dhar explains that ads.txt increases transparency of who publishers are selling inventory to, but does not fundamentally address the problem of fraudulent traffic. The benefit of ads.txt is that it can show if an impression was either spoofed, resold, or injected by adware.